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Google Page Rank

 

 

1. Alleged POSITIVE ON-Page SEO Google Ranking Factors (38)
(Keeping in mind the converse, of course, that when violated, some of these factors
immediately jump into the
NEGATIVE On-Page Ranking Factors domain.)

The term "Keyword" below refers to the "Keyword Phrase", which can be one word or more.
Green rows confirmed by Google patent - updated 08-26-05

Note -
Patent
Claim
#
Factor
#
POSITIVE
ON-Page SEO Factors

Brief Note

50

KEYWORDS

Google patent - Topic extraction

HOT

1

Keyword in URL

First word is best, second is second best, etc.

HOT

2

Keyword in domain name

Same as in page-name-with-hyphens

Keywords - Header

HOT

3

Keyword in title tag

Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters
The Florida Update EVEN penalized for this,
as part of the OOP. That was absurd, but effective.

-

4

Keyword in description meta tag

Shows theme - less than 200 chars.
(Was part of Google Florida OOP)
Google no longer relies upon this tag, but frequently uses it.

-

5

Keyword in keyword metatag

Shows theme - less than 10 words.
(Was part of Google Florida OOP)
Every word in this tag MUST appear somewhere in the body.
If not, it will be penalized for irrelevance.
NO single word should appear more than twice.
If not, it is considered spam. Google purportedly no longer values this tag, but others do.

Keywords - Body

-

6

Keyword density in body text

5 - 20% - (all keywords/ total words)
Some report topic sensitivity - the keyword spamming threshold varies with the topic?

-

7

Individual keyword density

1 - 6% - (each keyword/ total words)

HOT

8

Keyword in H1, H2 and H3

Use H1 font style
(Was part of Google Florida OOP)

-

9

Keyword font size

In strong, bold, italic, etc.

-

10

Keyword proximity (for 2+ keywords)

Adjacent is best

-

11

Keyword phrase order

Does order in the page match order in the query?
Anticipate query - match word order.

-

12

Keyword prominence (how early in page/tag)

Most important at top of page, in bold, in large font

Keywords - Other

-

13

Keyword in alt text

Should describe graphic - Do NOT fill with spam
(Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimizations).

-

14

Keyword in links to site pages (anchor text)

Links out anchor text use keyword?

NAVIGATION - INTERNAL LINKS

SITE

15

To internal pages- keywords?

Link should contain keywords.
The filename "linked to" should contain the keywords.
Use hyphenated filenames, but not long ones.

SITE

16

All internal links valid?

Validate all links to all pages on site.

SITE

17

Efficient - tree-like structure

Two clicks to any page - no page deeper than 4 clicks

SITE

18

Intra-site linking

Appropriate links between lower-level pages

54

NAVIGATION - OUTGOING LINKS

55

19

To external pages- keywords?

Google patent - Link only to good sites. Do not link to link farms.

56

20

Outgoing link Anchor Text

Google patent - Should be on topic, descriptive

61, 62

21

Link stability over time

Google patent - Avoid "Link Churn"

-

22

All external links valid?

Validate all links periodically.

-

23

Less than 100 links out total

Google says limit to 100,
but readily accepts 2-3 times that number. ref 2k

OTHER ON-Page Factors

-

24

Domain Name Class

.edu seem to be given the highest status
.org sites seem to be given high status
.com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google.
Perhaps one would do well with the new .info domain class.

-

25

File Size

Absolutely do not exceed 100K page size.
Small files preferred <40K (lots of them).

26

Hyphens in URL

Preferred method for indicating a space, where there can be no actual space
One or two= excellent for separating keywords
Four or more= BAD, starts to look spammy
Ten = Spammer for sure, demotion probable?

6, 7
12, 13

27

Freshness of Pages

Google patent - Changes over time
Newer the better - if news, retail or auction!
Google likes fresh pages. So do I.

8, 9

28

Freshness - Amount of Content Change

New pages - Ratio of old pages to new pages

27

29

Freshness of Links

Google patent - May be good or bad

-

30

Frequency of Updates

Frequent updates = frequent spidering

-

31

Page Theming

Page exhibit theme? General consistency?

-

32

Keyword stemming

Stem, stems, stemmed, stemmer,
stemming, stemmist, stemification

-

33

Applied Semantics

Synonyms, CIRCA whitepaper

-

34

LSI

Latent Semantic Indexing - Speculation, no proof

-

35

URL length

Keep it minimized - use somewhat less than the 2,000 characters allowed by IE - less than 100 is good, less even better

OTHER ON-SITE Factors

5

36

Site Size - Google likes big sites

Larger sites are presumed to be better funded, better organized, better constructed, and therefore better sites. Google likes LARGE sites, for various reasons, not all positive. This has resulted in the advent of machine-generated 10,000-page spam sites - size for the sake of size.

4

37

Site Age

Google patent - Old is best.

3

38

Age of page vs. age of site

Age of page vs. age of other pages on site

Note: For ALL the POSITIVE On-Page factors listed above, PAGE RANK can OVERRIDE them all. So can Google-Bombing.

 

 

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