|
Note |
Factor
# |
POSITIVE
OFF-Page SEO Factors |
Brief
Note |
| |
|
INCOMING
LINKS : |
|
| HOT |
63 |
Page Rank |
Based on the Number and Quality of links
to you
Google link reporting continues to display just a SMALL
fraction of your actual backlinks, and they are NOT just
greater than PR4 - they are mixed. |
| - |
64 |
Total incoming links
("backlinks") |
Historically, FAST counted best (http://www.alltheweb.com/).
No more - Yahoo (parent) broke it.
In Yahoo search, type in:
linksite:www.domain-name.com
linkdomain:www.domainname.com
Try MSN -
http://beta.search.msn.com/
Use link:www.domainname.com |
| - |
65 |
Incoming links from PR4+ pages |
What Google used to count (report). Now,
what Google reports seems almost random, frequently changing. |
| - |
66 |
Acceleration of link popularity
(used to be a good thing ...Martha) |
Google patent
Link acquisition speed boost - speculative
Too fast = artificial?
Sandbox penalty imposed if new site? |
| |
|
FOR
EACH INCOMING LINK : |
|
| - |
67 |
Page rank
of the referring page |
Based on the quality of links to you
|
| HOT |
68 |
Anchor
text of
inbound link to you |
Contains keyword, key phrase?
#1 result in SERP does NOT EVEN need to have the keyword(s)
on the page, ANYWHERE!!! What does that tell you? (Enables
Google-bombing
- search for "miserable failure") |
| |
69 |
Age of link |
Google patent - Old = Good. |
| |
70 |
Frequency of change of anchor
text |
Google patent - Not good. Why would
you do that? |
| |
71 |
Popularity of referring page |
Popularity = desirability, respect |
| - |
72 |
# of outgoing links on referrer
page |
Fewer is better - makes yours more important |
| - |
73 |
Position of link on referrer
page |
Early in HTML is best |
| - |
74 |
Keyword density on referring
page |
For search keyword(s) |
| - |
75 |
HTML title of referrer page |
Same subject/ theme? |
|
28 |
76 |
Link
from "Expert" site? |
Google patent - Big time boost (Hilltop or Condensed
Hilltop)
Recently reported to give a big boost
! |
| - |
77 |
Referrer page - Same theme |
From the same or related theme? BETTER |
| - |
78 |
Referrer page - Different theme |
From different or unrelated theme? WORSE |
| - |
79 |
Image map link? |
Problematic? |
| - |
80 |
Javascript link? |
Problematic- attempt to hide link? |
| |
|
DIRECTORIES
: |
|
|
HOT |
81 |
Site listed in DMOZ
Directory? |
HUGE boost - it is said that
Google's directory comes STRAIGHT from the DMOZ directory.
You MUST get into dmoz.
Be careful who you approach with the old spondulix.
It is almost impossible to get into DMOZ. This
site cannot get in, after waiting over 2 YEARS (28 months).
Not even in the lowest, most insignificant category, "Personal
Pages". I guess I just don't "measure up" to the other
20,000+ sites in this category. |
| - |
82 |
DMOZ category? |
Theme fit category?
General or geographic category? Both are possible, and
acceptable. |
|
HOT |
83 |
Site listed in Yahoo
Directory? |
Big boost - You can get in by paying $299 each year. |
| - |
84 |
Site listed in LookSmart Directory? |
Boost? Another great vote for your site. |
| |
85 |
Site listed in inktomi? |
Use Pure
Search to check your inktomi position. |
| - |
86 |
Site listed in other
directories (About, etc.) |
Directory listing boost (If other RESPECTED
directories link to you, this must be positive.) |
| - |
87 |
Expert site? (Hilltop or Condensed
Hilltop) |
Large-sized site, quality incoming links |
| HOT |
88 |
Site
Age - Old shows stability |
Google patent
Boost for long-established sites, new pages indexed
easily
The opposite of the sand box. |
| - |
89 |
Site Age - Very New Boost |
Temporary boost for very new sites - I estimate
that this boost lasts from 1 week to 3 weeks. |
| - |
90 |
Site Directory - Tree Structure |
Influences SERPs - logical, consistent,
conventional |
| - |
91 |
Site
Map and more
site map |
Complete - keywords in anchor text |
| - |
92 |
Site Size |
Previously, many pages preferred - conferred
authority upon site, thus page. Bigger sites = better
SERPs
Now, fewer pages preferred, due to proliferation of computer-generated
pages. |
| - |
93 |
Site
Theming |
Site exhibit theme? Use many related terms?
Have you used a keyword suggestion tool?
A thesaurus? |
| |
|
PAGE
METRICS - USER BEHAVIOR: |
Currently implemented through
the Google tool bar? |
|
34, 35 |
94 |
Page traffic |
Google patent - # of visitors, trend |
|
15,16,21 |
95 |
Page Selection Rate - CTR |
Google patent - How often is a page
clicked on? |
|
36, 37 |
96 |
Time spent on page |
Google patent - Relatively long time
= indicates relevance hit |
|
45, 46 |
97 |
Did user Bookmark page? |
Google patent - Bookmark = Good |
|
47 |
98 |
Bookmark add/ removal frequency |
Google patent - Recent = Good? |
| |
99 |
How they left, where they went |
Back button, link clicked, etc. |
| |
|
SITE
METRICS - USER BEHAVIOR : |
Currently implemented through
the Google tool bar? |
|
34, 35 |
100 |
Site Traffic |
Google patent - # of visitors, increasing
trend = good |
| |
101 |
Referrer |
Authoritative referrer? |
| |
102 |
Keyword |
Keyword searches used to find you |
| - |
103 |
Time spent on domain |
Relatively long time = indicates relevance
hit
Add brownie points. |
|
38 |
|
DOMAIN
OWNER BEHAVIOR : |
|
|
40 |
104 |
Domain Registration Time |
Google patent - Domain Expiration
Date
Register for 5 years, Google knows you are serious.
Register for 1 year, is it a throw-away domain? |
|
39 |
105 |
Are associated sites legitimate? |
Google patent - No spam, ownership,
etc. |
