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Google Page Rank

 



3. Alleged POSITIVE OFF-Page SEO Google Ranking Factors (43)
Note
Factor
#
POSITIVE
OFF-Page SEO Factors

Brief Note

INCOMING LINKS :

HOT

63

Page Rank

Based on the Number and Quality of links to you
Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 - they are mixed.

-

64

Total incoming links ("backlinks")

Historically, FAST counted best (http://www.alltheweb.com/).
No more - Yahoo (parent) broke it.

In Yahoo search, type in:
linksite:www.domain-name.com
linkdomain:www.domainname.com

Try MSN -
http://beta.search.msn.com/
Use link:www.domainname.com

-

65

Incoming links from PR4+ pages

What Google used to count (report). Now, what Google reports seems almost random, frequently changing.

-

66

Acceleration of link popularity
(used to be a good thing ...Martha)

Google patent
Link acquisition speed boost - speculative
Too fast = artificial?
Sandbox penalty imposed if new site?

FOR EACH INCOMING LINK :

-

67

Page rank of the referring page

Based on the quality of links to you

HOT

68

Anchor text of
inbound link to you

Contains keyword, key phrase?
#1 result in SERP does NOT EVEN need to have the keyword(s) on the page, ANYWHERE!!! What does that tell you? (Enables Google-bombing - search for "miserable failure")

69

Age of link

Google patent - Old = Good.

70

Frequency of change of anchor text

Google patent - Not good. Why would you do that?

71

Popularity of referring page

Popularity = desirability, respect

-

72

# of outgoing links on referrer page

Fewer is better - makes yours more important

-

73

Position of link on referrer page

Early in HTML is best

-

74

Keyword density on referring page

For search keyword(s)

-

75

HTML title of referrer page

Same subject/ theme?

28

76

Link from "Expert" site?

Google patent - Big time boost (Hilltop or Condensed Hilltop)
Recently reported to give a big boost !

-

77

Referrer page - Same theme

From the same or related theme? BETTER

-

78

Referrer page - Different theme

From different or unrelated theme? WORSE

-

79

Image map link?

Problematic?

-

80

Javascript link?

Problematic- attempt to hide link?

DIRECTORIES :

HOT
81

Site listed in DMOZ Directory?

HUGE boost - it is said that
Google's directory comes STRAIGHT from the DMOZ directory.
You MUST get into dmoz.
Be careful who you approach with the old spondulix.
It is almost impossible to get into DMOZ. This site cannot get in, after waiting over 2 YEARS (28 months). Not even in the lowest, most insignificant category, "Personal Pages". I guess I just don't "measure up" to the other 20,000+ sites in this category.

-

82

DMOZ category?

Theme fit category?
General or geographic category? Both are possible, and acceptable.

HOT
83

Site listed in Yahoo Directory?

Big boost - You can get in by paying $299 each year.

-

84

Site listed in LookSmart Directory?

Boost? Another great vote for your site.

85

Site listed in inktomi?

Use Pure Search to check your inktomi position.

-

86

Site listed in other directories (About, etc.)

Directory listing boost (If other RESPECTED directories link to you, this must be positive.)

-

87

Expert site? (Hilltop or Condensed Hilltop)

Large-sized site, quality incoming links

HOT

88

Site Age - Old shows stability

Google patent
Boost for long-established sites, new pages indexed easily
The opposite of the sand box.

-

89

Site Age - Very New Boost

Temporary boost for very new sites - I estimate that this boost lasts from 1 week to 3 weeks.

-

90

Site Directory - Tree Structure

Influences SERPs - logical, consistent, conventional

-

91

Site Map and more site map

Complete - keywords in anchor text

-

92

Site Size

Previously, many pages preferred - conferred authority upon site, thus page. Bigger sites = better SERPs
Now, fewer pages preferred, due to proliferation of computer-generated pages.

-

93

Site Theming

Site exhibit theme? Use many related terms?
Have you used a keyword suggestion tool?
A thesaurus?

PAGE METRICS - USER BEHAVIOR:

Currently implemented through the Google tool bar?

34, 35

94

Page traffic

Google patent - # of visitors, trend

15,16,21

95

Page Selection Rate - CTR

Google patent - How often is a page clicked on?

36, 37

96

Time spent on page

Google patent - Relatively long time = indicates relevance hit

45, 46

97

Did user Bookmark page?

Google patent - Bookmark = Good

47

98

Bookmark add/ removal frequency

Google patent - Recent = Good?

99

How they left, where they went

Back button, link clicked, etc.

SITE METRICS - USER BEHAVIOR :

Currently implemented through the Google tool bar?

34, 35

100

Site Traffic

Google patent - # of visitors, increasing trend = good

101

Referrer

Authoritative referrer?

102

Keyword

Keyword searches used to find you

-

103

Time spent on domain

Relatively long time = indicates relevance hit
Add brownie points.

38

DOMAIN OWNER BEHAVIOR :

40

104

Domain Registration Time

Google patent - Domain Expiration Date
Register for 5 years, Google knows you are serious.
Register for 1 year, is it a throw-away domain?

39

105

Are associated sites legitimate?

Google patent - No spam, ownership, etc.

 

 

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