Note |
Factor
# |
NEGATIVE
OFF-Page SEO Factors |
Brief Note |
- |
Added |
Traffic Buying |
Have you paid a company for web traffic?
It is probably low quality traffic, with a zero conversion
rate. Some providers of traffic for traffic's sake may
be considered "bad neighborhoods". Can Google discount
your traffic (for true popularity), because they know
it's mostly phony?
Have you read about Traffic
Power? |
22-29 |
106 |
Temporal
Link Analysis |
In a nut shell, old links are valued, new
links are not.
This is intended to thwart rapid incoming link accumulation,
accomplished through the tactic of link buying.
Just one of the sandbox factors. |
18 |
107 |
Change of Meanings |
Query meaning changes over time, due to
current events |
BAD |
108 |
Zero links to you |
You MUST have at least 1 (one) incoming
link (backlink) from some website somewhere, that Google
is aware of, to REMAIN in the index. |
BAD |
109 |
Link-buying
(Very good IF
you don't get caught,
but don't do it -
when caught, the penalty isn't worth it.) |
Google patent - Google hates link-buying,
because it corrupts their PR model in the worst way possible.
1. Does your page have links it really doesn't merit?
2. Did you get tons of links in a short time period?
3. Do you have links from high-PR, unrelated sites? |
41, 42 |
110 |
Prior Site Ranking |
Google patent - High = Good |
BAD |
111 |
Cloaking |
Google promises
to Ban! (Presenting one webpage to the search engine
spider, and another webpage to everybody else.) |
?? |
112 |
Links from bad neighborhoods,
affiliates |
Google says that incoming links from bad
sites can't hurt you, because you can't control them.
Ideally, this would be true.
However, some speculate otherwise, esp., when other associated
factors are thrown into the mix, such as web rings. |
BAD |
113 |
Penalties - resulting from
Domain Hijacking
(work with Google to fix) |
Should result in IMPRISONMENT, forthwith!
Grand Theft, mandatory minimum sentence.
The criminal COPYS your entire website, and HOSTS it elsewhere,
with . . . a few changes. |
- |
114 |
Penalty - Google TOS violation |
WMG is the worst offender - gobbles up tons
of Google server time by nervous Nellie webmasters. Google
even mentions them by
name. I think that Google will spank you when you
cross the threshold, of say, 100 queries per day for the
same term, from the same IP. Google can block your IP.
Get a Google API. |
?? |
115 |
Server Reliability - S/B >99.9% |
What is your uptime? Ever notice a daily
time when your server is unavailable, like about 1:30
AM? How diligent must Googlebot be? This is the worst
reason to get dropped - you just aren't there! An ISP
maintenance interruption can cause delisting.. |
- |
116 |
No more room
Pages being dropped from large sites
|
The 232 problem - Google
has hit the 4.3
Gigabyte address space wall.
Bull! Google now has over 8 Gigs of indexed pages.
Thousands of pages are disappearing from various huge
websites, but I think that it is G just cleaning house,
by dumping computer-generated pages.
|
HOT
|
117 |
Rank Manipulation by
Competitor Attack
(1. Content theft causing you to get a duplicate
content penalty, even though your content is the original
- Google has problems tracking original authorship.)
Latest -
Site-Wide Link Attack
and
302 Redirect Attack
and
Hijacker Attack
|
Impossible by Google definition (except
for a few nasty tricks, like making your competition appear
to be link spammers)
Ideally, there SHOULD be nothing that your competition
can do to directly hurt your rankings.
However, an astute observer noticed that Google changed
their website to read :
Old verbiage = "There is nothing a competitor can do to
harm your ranking ..."
New verbiage = "There is ALMOST nothing
a competitor can do ..."
An obvious concession that Google thinks that at least
some dirty tricks work!
Of course, there will always be new ones! |
- |
118 |
Bouncing Ball Algorithm
|
At least 2, and often 3 identifiable Google
Search Algos are currently in use, alternating pseudo-randomly
through the data centers.
GOOD LUCK NOW on trying to figure things out!
IN ADDITION, some the above factors are being "tweaked"
daily. Not only are the "weights" of the factors changed,
but the formula itself changes. Change is the only constant.
An algo change can boost or demote your site. I put this
in the negative factors section, because your position
is never secure, unless of course, you are huge (PR=7
or greater). If you simply cannot achieve top position,
your only alternative to first page SERP exposure may
be Google AdWords (you pay for exposure).
Today, I searched for
an extremely competitive "2-word term", and I found that
NOT ONE of the top ten Google SERPs had even one of the
words on the page.
YOWSA!
Today's theory - when it doesn't matter, anybody can get
#1 in a second, if they know the on-page rules. BUT, after
a certain "commercial competitive level", the "semantic
analysis" algo kicks in, and less becomes more. The keyword
density rules are flipped upon their noggins. I think
that we are witnessing the evolution of search engine
anti-seo sophistication, right before our very eyes. Fun
stuff. |